Client: M&M’s
BBDO partnered with The Mill as they created the “Mascot” technology, which enables broadcast quality CG characters that are performed live and in realtime – rather than animated – all using game engine technology with motion sensors, so characters can be puppeteered through hand and facial gestures. This gives directors, creatives, and artists the ability to “direct” or “perform” CG character animation live and make creative decisions on the fly. We debuted this technology to promote the Mars Treat Town Halloween App, allowing users to trick or treat virtually.
Yellow was performed by puppeteer, David Bizzaro (Sesame Street & SNL) and VO was performed by JK Simmons.
Role: Production Lead
Production Company: The Mill
Director: Jeffrey Dates
Editorial: EG+
