Client: Converse
We were tasked to promote the Chuck Taylor All Star II and showcase the new interior Nike lining technology. In this concept, we highlighted the Nike tech through an X ray. As the X ray swipes across a silhouette of our sneaker, it reveals the Lunarlon sole, And eventually our entire sneaker. Each time the X ray passes through it, the sneaker deconstructs and twirls, showing the world what it’s made of.
Role: Senior Producer
3D Animation and Post-Production Company: Framestore
